Privacy Policy

Last Updated: April 29, 2026

1. Who we are

We believe in selling great design, not your data. Shaded Ltd ("we", "us", or "our") is committed to protecting your privacy. This policy explains how we collect and use your personal data when you visit stayshaded.co.uk or purchase our detachable sash window awnings.

We are the "Data Controller" for the information processed under this policy. If you have any questions about this Privacy Policy, please contact us at:

  • Company Name: Shaded Ltd (Company No: 15223311)

  • Address: 16A Alexandra Grove, London N4 2LF

  • Email: info@stayshaded.co.uk

2. What information we collect

We only collect the minimum data needed to fulfill your order:

  • Order Data: Name, email, shipping/billing address, and phone number.

  • Payment Data: Processed securely via Squarespace Payments. We do not see or store your card details.

  • Technical and usage Data: Pages visited, time spent on site, IP address, browser type, device information.

  • Communications: Any photos or emails you send us regarding window measurements or "fit checks."

  • User Content: Photos of your awning installed if you choose to share them with us. We will only use customer-submitted photos for marketing purposes with explicit written consent.

  • Email List: If you opt in to receive our newsletters or marketing emails, we collect your email address and any preferences you indicate.

3. How we use your data

We process your data to:

  • Fulfill your order and send tracking updates (Contractual necessity).

  • Respond to your support queries (Legitimate interest).

  • Share your installation photos on our website or social media channels (Only with your explicit written consent).

  • Analyse and improve website traffic and performance.

We do not sell your personal data to third parties. We rely on the following lawful bases under UK GDPR: contractual necessity, legitimate interests, and consent (where required for marketing and cookies).

4. Third parties

We share your data with essential service providers: Squarespace (hosting and payments), and our couriers (Royal Mail, DPD, or Evri).

We use Squarespace for our email campaigns. If you sign up for our newsletter or promotions, your email address and preferences are stored in Squarespace. We only send marketing emails where you have opted in. If you have opted into marketing, we will use your data to send you newsletters, promotions, or updates about new products. You can withdraw consent at any time by clicking "unsubscribe" in any email or by contacting us at info@stayshaded.co.uk.

5. Cookies

We use strictly necessary cookies to ensure the website functions correctly. We also use analytics cookies (e.g. Google Analytics) to understand how visitors use our site. These are only set with your consent via our cookie banner. You can manage your preferences via the cookie banner on our homepage.

6. Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to understand how visitors use our website. Google Analytics may collect information such as your IP address and browsing behaviour. This data is processed in a way designed to minimise identification.

7. Data retention & your rights

We keep order records for 6 years for UK tax purposes. Under UK data protection law, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Object to or restrict processing

  • Withdraw consent at any time (for marketing and cookies)

  • Lodge a complain with the Information Commissioners’s Office (ICO: ico.org.uk)

8. Changes to this policy

We may update this policy from time to time. Updates will be posted on this page with a revised “Last updated” date.